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Product Development

One of the major issues in designing our range that deals in urban cycling gear is trying to build in technical riding features into an otherwise everyday clothing item. In retrospect, it's easy to forget all the "form vs function" problems you encounter along the way.

jeans proto 2

We were just going through our old denim prototypes from the current jean design and counted up how many we had. All in all, we went through 7 prototypes over a 12 month development cycle. If you ever wonder why we're a little late on a few of our pieces, this is the reason why.

DATE 21 May 2013 Written by Creux Admin